Thirteen incense is a seasoning in China, which combines 13 kinds of ingredients. The word 香 is the same as the “wang jingze meme–fragance”.
Last year, the iphone 12 came out, many netizens said they wouldn’t buy it because it’s battery capacity is smaller, and we have to buy the earphone and the charger ourselves. But a lot of people bought it, that is the famous law—true fragrance.
Before the iphone13 was release,people said it is ugly, it became 13 by changing the place of camera, but as soon as pre orders were available , many people bought it, and describe it the true fragrance. Thus, this seasoning became a meme.