Blizzard Green Tea
中文：暴雪绿茶
Pinyin:bào xuě lǜ chá
Blizzard green tea this terrier from the netease cafe in 2023 out of the new drink, the name is called blizzard green tea; blizzard first put forward “break up” announcement, and then can’t find someone to take over, but also put the responsibility to netease, this behaviour is like a great netizens despised “green tea “.
Background
Blizzard green tea this meme means blizzard this game company make death, put their own tea tea gas article released, accusing are NetEase’s responsibility; NetEase and blizzard ended cooperation some time ago, who knows blizzard didn’t find the next family to take over the operation, but also return to find NetEase to cooperate, hope to change the contract renewal for 6 months.
Spread
In the evening, NetEase responded through the official public number, first of all, “NetEase refused to defer service for six months on Blizzard’s proposal” to explain: “We believe that Blizzard’s proposal – including today’s sudden statement “We believe that Blizzard’s offer – including today’s unexpected statement – is arbitrary, inappropriate and commercially illogical. Its overconfidence does not take into account the fact that this kind of take-it-or-leave-it behaviour puts players and NetEase in a difficult position.” The company also denied the media’s claim that “NetEase wants control of the IP” and warned of the security risks of the World of Warcraft archive.Then Netflix Cafe launched a new product – “Blizzard Green Tea”, priced at 13 yuan.
Back on 17 November 2022, Blizzard Entertainment announced that it would be suspending most of its Blizzard game services in mainland China due to the expiration of its current licensing agreement with NetEase on 23 January 2023.
Examples
NetEase Hangzhou Park launched a new drink called “Blizzard Green Tea”, and due to the large number of people placing orders, there was a burst of orders. NetEase Beijing Park launched two new drinks, “Blizzard Green Tea” and “Blizzard Unhappy”. On a poster of “Blizzard Green Tea” circulated on the Internet, the promotional slogan reads, “It’s been so hard for so long; after drinking this cup, it’s time to break up; it’s a new year; I wish the wind would guide you on your way; I wish the stars would light up the direction you’re going.”
Many players enter the game and find that their account is locked or an error occurs.
Subsequently, NetEase responded that it has been doing its best to negotiate with Blizzard in the hope of moving forward with the contract renewal. After a long period of negotiation, NetEase was still unable to reach agreement with Activision Blizzard on some key terms of the partnership. NetEase said it regrets that Activision Blizzard announced the cessation of cooperation on 17 November 2022 and will have to accept this decision. NetEase will continue to fulfil its responsibilities and serve players until the last moment.
Later that day, in the third quarter results of NetEase, NetEase Board Chairman and CEO Ding Lei responded to the suspension of cooperation with Blizzard Entertainment, said: ” We very much hope to continue to act as a proxy for the Blizzard game, for which we have put in very much effort, but the difficulty of the negotiation is far more than expected. To the key core terms, including long-term operation, players’ rights and interests are proposed by Blizzard, these terms are also unacceptable to us. We will serve until the last minute to ensure players’ information security and consumer rights.”
