中文：还有一件事
Pinyin: hái yǒu yī jiàn shì
One more thing is a classic quote from former Apple CEO Steve Jobs. Steve Jobs would coolly say One More Thing towards the end of an event and then deliver the biggest surprise of all.
Background
Steve Jobs, the former CEO of Apple, has been dead for many years, but his unique way of speaking and his classic line One More Thing have been deeply engraved in all of our hearts. Whenever this classic line appears, there will be an exciting new product debut. One More Thing – a hallmark of Apple’s Steve Jobs era – and the new products that follow this phrase often represent the highest level of excellence from this company. Twelve years after taking over Apple, Cook said the same thing for the first time, for Apple’s new headset.
Spread
This phrase has transcended its original context and has become a widely circulated Internet meme. People often use it when they need to draw out a surprise or a final climax, to create an atmosphere of mystery and anticipation. The phrase also embodies Steve Jobs’ pursuit of innovation and obsession with perfection and has become a symbol that inspires people to pursue higher goals. Communication was always the key word for Steve Jobs. This philosophy is evident in the Pixar office building (renamed the Steve Jobs Building after his death), which Jobs also had a large hand in designing, as well as in Apple’s spaceship headquarters. The large atrium is a hallmark of the Pixar building, and Jobs’ idea was to have a central area where everyone could stand, he wanted employees to come into the shared space and have the kind of casual conversations with their colleagues that I’ve always had, and that keep the culture alive. Equally well set up is even the location of the washrooms, where employees may have to walk a long way to get to the washroom, allowing them to have more chance encounters along the way and increasing the chances of communication.
Popularity
Examples
At the World Wide Developers Conference (WWDC), Apple’s spring gala in the early hours of June 6, the 15-inch version of the MacBook air with the M2 chip, the MAC studio with the M2 Max or M2 Ultra chips, and the new operating system iOS 17, to name a few, were presented. and the new operating system iOS 17, and so on, everything in this One more thing in front of the eclipsed. Compared to the more familiar VR devices, Vision Pro is an MR (Mixed Reality) product.The so-called mixed reality is the integration of both VR and AR functions. Apple’s ski goggle-like headset features two chips, a 23-megapixel screen, and 12 cameras, allowing users to seamlessly merge the real and digital worlds. However, the $3,499 price tag is a deterrent.
Apple CEO Tim Cook went against the grain in an interview with Bloomberg this month, revealing Apple’s latest move in the self-driving space, saying Apple is working on the mother of all artificial intelligence (AI) projects. We’re focused on self-driving systems, and one of the purposes of self-driving systems is self-driving vehicles, Cook said. There are other purposes, but we see it as the mother of all AI projects. It’s probably one of the most difficult AI projects to work on in practice, so autonomous driving is a very exciting thing for us. This phrase ‘The mother of’ sounds pretty special – and Cook has said something like that a few times – so here are the other products that Cook calls the mother of innovation.
iPhone 4S: Cook was asked by an analyst on a conference call whether consumers would hold off on buying iPhones because of rumours that a new iPhone is on the way. Cook tells the analyst that Apple has received excellent feedback on the iPhone 4S compared to the iPhone 4. The phrase ‘mother of all xx’ is a bit of a catchphrase for Cook, but it has a history in computing: in 1968, the first computer mouse and many graphical display elements were dubbed the mother of all displays. Cook has a particular preference for the phrase, and FactSet statistics show that he’s the only Apple executive to use it at a public event. Steve Jobs would have described Apple’s car as one more thing.
For the past seven years, no matter how high expectations have been, the company has always gone its way, marching at its own pace, so much so that the MR debut has been chalked up as a ‘crying wolf’ story in the industry over the years. Tim Cook is not the Steve Jobs who favored flair and drama. But now, when the MR product was unveiled, this rational and calm professional manager seems to have made a new interpretation of the phrase ‘One more thing’ in his way: move forward a little bit, move forward a little bit more, and the world will eventually change because of us at some point in time.
